A Brand Is Born

Rebranding and developing Bothar across all platforms.

In 2004 I rebranded Bóthar's logo and created a full brand bible. I believed that Bóthar should brand itself as THE animal aid charity in order to position itself above its competitors who were moving into it nieche area. I focused on creating an icon that would instantly communicate the core Bothar activity above all else. Since the rebrand Bothar has seen a hugh surge in donations and brand awareness.

I had creative involvement in developing the look of the animals and the script and dialog in the advertisements.

For use in all Bóthar marketing collateral I illustrated a full eco-system of Bóthar animals equipment and backgrounds with a Wacom Tablet within Adobe Photoshop.

I have applied the developed brand and supporting illustrations successfully to car window stickers, badges, billboards, brochures, HTML emails, websites, Pens, Stuffed Toys, Kellogs Corn Flakes, Dairy Gold Butter & have seen it displayed in Uganda, China & Mount Kilimanjaro.